In the world of conversion rate optimisation, creating forms that convert well is usually considered to be a seriously high impact activity. So in this post I am going to walk you through some of the things you will want to think about when it comes to designing and developing forms on your website if you want them to perform better.
Let’s just begin by agreeing that forms kind of suck, I am yet to meet a person who genuinely enjoys filling them out and if you’re on a mobile device then your hatred of web forms is likely to go up significantly.
Let’s also agree on another thing, for most business owners, people not completing the forms on their website regardless of if it is a contact us form or a shopping cart, means they are leaving money on the table.
With that out of the way let’s get down to the nitty gritty of designing and developing forms that remove as many roadblocks as possible for your users and help them to get to the finish line of successfully clicking that submit button.
Pro Tip: There is almost no reason to ever label your buttons “submit” unless you happen to run a BDSM website.